Exploring Microsoft Copilot: A Cost-Benefit Analysis

Authored by Jenny Tomlinson
Marketing Manager

When Microsoft unveiled its generative AI solution, Copilot, in March 2023, the tech world brimmed with anticipation. However, amidst the excitement, questions arose: Is Microsoft Copilot free? And if not, how much does it cost? More importantly, is it worth the price tag?

Understanding Copilot

At its core, Copilot is a multifunctional AI assistant powered by large language model (LLM) technology. It boasts conversational interfaces, integrations with various Microsoft tools, and connectivity to Microsoft Graph. While the basic Copilot experience is indeed free, delving into its full capabilities incurs a cost.

Microsoft Copilot Pricing: Deciphering the Costs

Understanding Copilot pricing can be as complex as the AI itself. Microsoft offers different Copilot companions tailored for various use cases, from Bing Chat to Copilot for Microsoft 365. Here’s a detailed breakdown of the pricing structure:

  1. Free Features:

– Bing Chat (now Microsoft Copilot) and Bing Chat Enterprise are free.

– Copilot for Windows comes as a free update with Windows 11.

– These free versions offer foundational capabilities and web grounding but lack features in Microsoft apps like Word, PowerPoint, and Teams.

  1. Microsoft Copilot Pro:

– Costs $20 per month per user.

– Provides access to Copilot in Microsoft apps like Outlook, Word, Excel, PowerPoint, and OneNote.

– Offers priority model access and advanced features like AI image creation and Copilot GPT builder.

– Ideal for individuals who require enhanced AI assistance in their daily tasks.

  1. Copilot for Microsoft 365:

– Priced at $30 per month per user.

– Includes Copilot Pro features plus access to all Microsoft 365 apps like Teams, Word, Excel, PowerPoint, and more.

– Designed for organisations seeking comprehensive AI integration within their Microsoft ecosystem.

– This package offers advanced AI capabilities for enhancing productivity and efficiency across various business functions.

  1. Copilot for Sales and Service:

– Each product is available for $50 per month per user per month as a standalone license which includes the Copilot for Microsoft 365 license. If you already have Copilot for Microsoft 365 license, you can add either Sales or Service for an additional $20 per user per month.

– Tailored for sales and service professionals, providing tools for opportunity summaries, contextual email creation, and content generation.

– Ideal for organisations looking to empower their sales and customer service teams with AI-driven tools for improved performance and customer experience.

  1. GitHub Copilot:

– Separate from other Copilot tools, GitHub Copilot assists developers in coding tasks.

– Offers individual and business licenses priced at $10 and $19 per month per user, respectively.

– GitHub Copilot is a valuable tool for developers looking to boost productivity and streamline coding processes with AI-powered assistance.

  1. Copilot for Viva and Security:

– Pricing for Copilot features in Microsoft Viva and Security Copilot is yet to be announced.

– These solutions are anticipated to offer tailored AI assistance for employee engagement and cybersecurity, respectively.

Is Microsoft Copilot Worth It?

Despite the costs, Microsoft Copilot offers a comprehensive suite of tools designed to enhance productivity, creativity, and efficiency across various business environments. Here’s why it might be worth the investment:

  1. Advanced AI Capabilities:

– Copilot provides advanced AI features such as priority model access, AI image creation, and contextual assistance in Microsoft apps.

– These capabilities enable users to streamline workflows, generate insights, and create content more efficiently.

  1. Integration with Microsoft Ecosystem:

– Copilot seamlessly integrates with Microsoft 365 apps, including Teams, Word, Excel, and PowerPoint.

– This integration enables users to leverage AI assistance directly within their familiar Microsoft environment, enhancing productivity and collaboration.

  1. Tailored Solutions for Different Use Cases:

– Microsoft offers specialised Copilot solutions for sales, service, and development teams.

– These tailored solutions provide targeted AI assistance to meet the unique needs of specific business functions, such as sales automation and code development.

  1. Competitive Pricing:

– Compared to other AI platforms, Copilot’s pricing is competitive, especially considering its extensive capabilities.

– The value proposition offered by Copilot justifies the investment for organisations seeking to leverage AI for improved productivity and innovation.


In conclusion, while Microsoft Copilot may not be entirely free, its value proposition makes it a worthy investment for organisations looking to harness the power of AI to drive innovation and productivity in the digital age. By leveraging Copilot, organisations can streamline workflows, empower teams, and unlock new opportunities for growth and success.

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