Authored By: Ciaran Reynolds
Dynamics 365 Consultant
What’s Coming in the Microsoft April Wave Release: Customer Insights – Journeys
Microsoft’s latest April Wave Release for Dynamics 365 Customer Insights – Journeys is packed with exciting updates that give marketers more power, more precision, and more personalisation. Whether you’re focused on event management, data insight, or journey optimisation, these enhancements are here to make your marketing efforts smarter, faster, and more impactful.
Let’s explore what’s coming—and how it can help your organisation create unforgettable customer experiences.
Create Journeys Using Copilot
General Availability: September 2025
Now you can create entire journeys just by describing them in plain English. Copilot takes your ideas and transforms them into visual journeys within seconds. It’s perfect for busy marketing teams who want to move from concept to campaign quicker than ever.
Why it matters:
Save valuable time, reduce manual effort, and empower non-technical users to build journeys with ease. Copilot lets you focus on strategy while it handles the structure.
Export Your Data to Your Own Storage
General Availability: June 2025
Securely export interaction data—like email opens, clicks, and bounces—straight from Customer Insights – Journeys into your preferred storage solution.
Why it matters:
Gain more flexibility and control over your data. Integrate this information into your existing BI or reporting tools and build tailored dashboards that support strategic decision-making.
Streamline Form Filling with Form Prefill
General Availability: April 2025
No one likes filling in the same details over and over. Now, if a customer clicks through from an invite email, the form will be automatically populated with their details.
Why it matters:
It creates a smoother user experience, increases form completion rates, and reduces drop-offs—especially useful for event registrations and marketing forms.
Pause and Resume Journeys
General Availability: April 2025
Need to make changes mid-campaign? You can now pause a journey manually to prevent new customers from entering, and resume it when you’re ready.
Why it matters:
Enjoy greater control over your campaigns. Whether you’re troubleshooting, updating content, or re-evaluating a strategy, you can pause without losing momentum.
Heatmap Analytics on Emails
General Availability: May 2025
See exactly where your contacts are clicking with new heatmap visualisations. Filter by email version, journey, or date to uncover what content drives the most engagement.
Why it matters:
Get immediate visual feedback on your email performance. Make data-driven design tweaks that improve click-through rates and maximise impact.
Waitlist Registrations for Events
General Availability: June 2025
Maximise attendance by enabling automated waitlists. If someone cancels, the system can automatically invite the next person on the list.
Why it matters:
No more empty seats or missed opportunities. It’s a simple way to keep events full, improve ROI, and provide a better experience for attendees.
Pre and Post Event Communications
Preview: September 2025
Use ready-to-go templates and Copilot to create captivating pre-event hype and meaningful post-event follow-ups.
Why it matters:
Boost attendance, keep attendees engaged throughout the journey, and collect valuable feedback to improve future events. It’s everything you need for end-to-end event communication.
Create Custom Fields in Forms
General Availability: June 2025
Need to collect extra information? You can now add custom fields to your forms with a simple drag-and-drop tool.
Why it matters:
Capture precisely the data you need, when you need it—without cluttering your core database. Great for temporary campaigns or niche audiences.
Create Event Portals Using Power Pages
General Availability: June 2025
Quickly build and launch event portals using an out-of-the-box Power Pages template. Customise and brand it using Power Pages Studio.
Why it matters:
Create a professional, on-brand event hub in minutes. Share upcoming sessions, streamline registration, and manage everything in one place.
Embed Event Portals on Your Website
General Availability: June 2025
Prefer to keep everything on your own domain? Use a prebuilt web application to integrate event management directly into your site.
Why it matters:
Keep your audience on your website, maintain brand consistency, and benefit from rich event features using public APIs for customisation.
Journey Templates
General Availability: March 2025
Kickstart your campaigns with prebuilt journey templates for common marketing scenarios.
Why it matters:
Save time, increase consistency, and remove the guesswork. Great for onboarding new team members or launching campaigns at speed.
Web Tracking
General Availability: April 2025
Track user behaviour on your website with simple tracking code. Trigger personalised communications based on their clicks and activity.
Why it matters:
Turn anonymous visitors into known leads, and create highly relevant journeys based on their behaviour. A must-have for modern marketers.
Understand Customer Inflows and Exits
General Availability: May 2025
Gain deep insights into how customers move through each step of your journeys. See where they dropped off—and why.
Why it matters:
No more guessing where engagement is falling short. Use this data to refine your flows, reduce drop-off rates, and improve conversion.
Ready to Take Your Marketing Further?
Each of these forthcoming features signifies a stride forward in the evolution of Dynamics 365 Customer Insights – Journeys, spotlighting Microsoft’s ongoing dedication to providing robust, user-friendly tools that empower marketers to craft more effective, personalised, and engaging customer journeys.
Contact our team today if you have any questions about any of the forthcoming updates.