What’s Coming in the April Wave Release for Dynamics 365 Sales & Service

Authored by: Rachel Sayer
CRM Team Leader

Spring brings a fresh wave of innovation from Microsoft—specifically, the 2025 April Release Wave for Dynamics 365 Sales and Customer Service. This round of updates is packed with AI-driven tools, automation enhancements, and workflow improvements, all designed to help your organisation operate smarter and more efficiently.

If your teams are focused on building stronger customer relationships, accelerating sales, or delivering exceptional service, these updates are tailored to support those goals. Let’s take a look at what’s new and how it can benefit your organisation.

What’s New and Planned for Dynamics 365 Sales

Sales Qualification Agent (Copilot Workspace)

The Sales Qualification Agent is your new AI assistant, helping sellers identify and prioritise the most promising leads while recommending the next best actions to keep opportunities moving forward.

Key benefits for your organisation:

  • Eliminates manual lead sorting and guesswork.
  • Increases seller productivity with AI-recommended actions.
  • Keeps your team focused on high-impact work.

Automated Email Drafting

Copilot can now summarise lead information from various sources—including emails, the Web, and Dataverse—and draft tailored email responses in seconds.

Why it matters:

  • Saves time and maintains consistency in outreach.
  • Delivers personalised messages at scale.
  • Reduces the admin burden on your team.

Smart Lead Identification

AI analyses your CRM data to detect new leads and uncover hidden opportunities—like identifying patterns such as frequent support cases that could indicate an upgrade need. A smart “snooze” feature can even delay outreach until the timing is right.

Benefits:

  • Surfaces leads that might otherwise be overlooked.
  • Aligns outreach with the right moment for conversion.
  • Keeps your pipeline cleaner and more targeted.

Customisable Copilot Workflows

The Sales Qualification Agent can be tailored to suit your organisation’s unique sales processes. Provide it with clear, detailed steps, and it will adapt accordingly.

Automating Follow-Up Communications

Intelligent Lead Engagement

Follow-ups are now fully automated and dynamically adapt to each lead’s behaviour. If someone replies or shows interest, Copilot adjusts the cadence and content accordingly.

Benefits:

  • Reduces manual email tracking.
  • Helps your team stay on top of follow-ups without micromanagement.

Out-of-Office (OOF) Management

Automatically detects OOF replies and pauses communication until the prospect returns, ensuring no opportunity slips through the cracks.

Lead Self-Booking

Prospects can schedule meetings at their convenience, synced with your team’s real-time availability—minimising back-and-forth emails.

Increase Pipeline Quality with Intent-to-Buy Analysis

Automated Response Classification

Copilot categorises incoming lead replies by intent—such as Interested, Not Interested, or Disqualified—helping sellers focus on the most promising prospects.

Lead Auto-Disqualification

Low-quality or unresponsive leads are automatically filtered out, so sales efforts are spent where they count.

Support Inquiry Identification

Non-sales queries are routed appropriately, ensuring your sales team stays focused on closing deals.

Admin Control

Admins can customise response categories to align with organisational goals and adapt automation as needed.

What’s New and Planned for Dynamics 365 Customer Service

Customer Knowledge Management Agent

Turn every customer interaction into valuable knowledge. This new feature transforms case and conversation data into draft articles in real time—dramatically shortening the time between learning and sharing.

Benefits to your organisation:

  • Increases the accuracy and availability of support documentation.
  • Eliminates delays in sharing knowledge across the team.
  • Reduces duplication and maintains compliance with built-in checks.

Intelligent Knowledge Creation

As agents close cases, Copilot automatically drafts knowledge articles and checks for duplicates against your current database.

Actionable Insights & Compliance

Sensitive data is automatically scrubbed, and custom compliance rules ensure your organisation stays on the right side of regulations.

Historical Knowledge Creation

Even past cases can be converted into useful articles, giving your organisation long-term value from existing data.

Email Template Recommendations

Copilot now recommends relevant email templates based on email content, context, and conversation intent—right inside the email editor.

Benefits:

  • Reduces time spent searching for templates.
  • Helps ensure consistent messaging.
  • Allows agents to switch or edit suggestions on the fly.

Customer Sentiment Indicators in Email

Agents can now view real-time sentiment indicators (Positive, Neutral, Negative) on incoming emails. This gives your team valuable insight into a customer’s mood or urgency.

Why this matters:

  • Enables more empathetic, thoughtful replies.
  • Helps prioritise and escalate critical cases.
  • Sentiment data is also available in dashboards for team performance analysis.

Personalised Case Views in Inbox

Service representatives can now customise their inbox layout with tailored case views—making it easier to stay organised and focus on what matters most.

Benefits:

  • Supports unique workflows and personal productivity.
  • Admins can configure views that reps can easily apply.
  • Improves response speed and efficiency.

SLA Timeout Rule Overrides

Sometimes real-life scenarios require flexibility. This update allows agents to override automatic timeout actions when needed—such as during absences or case reassignments.

Benefits for your organisation:

  • Prevents accidental SLA breaches during transitions.
  • Gives teams more control over automated processes.
  • Admins can fine-tune timeout rules to align with team needs.

These upcoming updates are set to enhance your team’s efficiency and provide deeper insights into both sales and customer service operations.

If you need support or have any questions about how these changes may impact your organisation, feel free to contact us or reach out to your account manager for assistance.

We’re here to help you make the most of these new features!