Volunteers are the heartbeat of not-for-profit (NfP) organisations, fuelling positive change, delivering vital services, and strengthening communities across the UK. Approximately 15 million people in the UK regularly give their time and skills to support various causes. This number can rise to 30 million when including those who help occasionally or informally. These volunteers make invaluable contributions by reducing operational costs, sharing their expertise, and delivering essential services. Their collective impact is enormous: the Bank of England estimates that volunteers contribute at least £50 billion annually to the UK economy, with some estimates suggesting this figure could reach £100 billion when considering wider societal benefits.
Despite this tremendous value, many NfP organisations have been slow to adopt the digital transformation that has reshaped other sectors like marketing and fundraising. While technology has been leveraged to attract supporters and raise funds more effectively, volunteer recruitment and management often remain outdated. Digital tools offer the potential to unlock even greater opportunities, making it easier to attract, engage, and manage volunteers efficiently. But before exploring these tools, it’s essential to understand the strategies that effectively draw people in.
Simply fill out the form to download for free today!