Today mhance, a leading Microsoft partner specialising in data‑driven transformation for the nonprofit sector announced the successful launch of a new Fundraising and Engagement CRM platform for The King’s Trust, built on Microsoft Dynamics 365 and mhance Nonprofit Core.
The new platform replaces the charity’s legacy fundraising CRM and represents a major step forward in how The King’s Trust manages supporter and partner relationships, fundraising pipelines and insight across its operations.
From legacy constraints to a modern fundraising and partnerships platform
The King’s Trust embarked on the programme to address the growing limitations of its previous fundraising system, which had reached the end of its functional life. The legacy platform restricted automation, reporting and integration, making it increasingly difficult for teams to scale activity, manage growing volumes of supporter and partner data and support the complexity of long-term partnerships across corporate, philanthropic and public sector funding.
Aligned to The Trust’s long‑term funding ambitions, the new CRM has been designed to enable more efficient ways of working while creating a strong foundation for future growth. With the platform now live, fundraising teams are better equipped to:
- Maintain a single, trusted view of supporters, partners and relationships
- Manage complex partnerships across corporate, public sector and philanthropic funders
- Support both high‑value and mass fundraising activity more effectively
- Strengthen pipeline visibility, forecasting and governance across fundraising and partnerships
- Deliver more joined‑up supporter and partner journeys across channels
- Improve data quality, compliance and confidence in decision‑making
The solution has been delivered using mhance’s Nonprofit Core, a nonprofit‑specific CRM foundation on Microsoft Dynamics that supports fundraising and partnership management at scale. Automated integrations from fundraising platforms including JustGiving and ‘Funraisin’ flow through mhance’s Import Staging solution, ensuring reliable data capture while maintaining long‑term flexibility with minimal customisation.
A rigorous and strategic selection process
mhance was selected following a structured and competitive tender process, during which suppliers were assessed on their understanding of The Trust’s fundraising and partnerships strategy, ability to support complex relationship management, approach to data migration and integration, and experience delivering CRM transformations in the charity sector.
The appointment reflected mhance’s ability to combine strong Microsoft Dynamics expertise with a deep understanding of fundraising operations, partnership management, supporter engagement and data governance within large, multi‑disciplinary organisations.
Enabling future fundraising ambition
With the CRM now live, The King’s Trust has a modern platform that supports its core fundraising activity today while enabling future development across areas such as partnerships, mass fundraising, supporter engagement, events, partnerships and long‑term income forecasting.
The platform provides a scalable foundation to support future campaigns and strategic partnerships, helping teams make better use of data, reduce manual effort and focus more time on building meaningful relationships and delivering fundraising impact.
Robert Butcher, Deputy Director of Fundraising at The King’s Trust states: “Moving to a modern CRM platform will help fuel our vision to end youth unemployment. Our community of funders, supporters and partners break down barriers, open doors and support young people to build the confidence and skills they need to find work. The new solution gives us the ability to improve supporter experience, make data driven decisions and plan with confidence. Key to success of the project has been the partnership ethos across the m-hance and King’s Trust teams.”
Ryan Preece, Deputy CTO at The King’s Trust adds: “We are exceptionally grateful to mhance for guiding us through the delivery of our new Microsoft Dynamics CRM, the team we worked with have been exceptional, their open and transparent approach and their extensive knowledge of the charity sector has been one of the main criteria that has allowed us to deliver this project on time, and with such success. The King’s Trust (formerly known as The Prince’s Trust) is now in its 50th year and during that time, the landscape of fundraising and technology has changed substantially. Our move to Dynamics will allow us to continue to build on our Microsoft capability, start to look at how we leverage Co-pilot and power platform and continue to amplify our fundraising capability for the future.”
Tory Cassie, Director of Social Impact at mhance said: “This was a strategically important programme, not just a system replacement. The focus was on enabling better supporter journeys, improving insight and creating a CRM that can scale as The Trust’s fundraising ambitions continue to grow inline with their strategic goals. We’re proud to see the platform live and supporting teams across the organisation.”
About mhance
mhance is a Microsoft Solutions Partner specialising in data, CRM and business application transformation. With deep experience in the nonprofit sector, mhance helps organisations modernise legacy systems, strengthen data governance and build scalable platforms that support long‑term impact.
About The King’s Trust (formerly The Prince’s Trust*)
The King’s Trust believes that every young person should have the chance to succeed, no matter what their background or the challenges they are facing. We help those from disadvantaged communities and those facing the greatest adversity to develop the confidence and skills they need to find work.
The courses offered by The Trust help young people aged 11-30 to develop essential life skills, get ready for work and access job opportunities. We support them to find work because having a job or running a business can lead to a more stable, fulfilling life.
Throughout 2026, The Trust will celebrate its 50th anniversary. Since it was founded by HM The King in 1976, when he was HRH The Prince of Wales, The Trust has helped more than 1.3 million young people across the UK. At least £11.4bn of social value can be attributed directly to the impact of our programmes over the last fifty years, and every new 10,000 young people we support could bring societal benefits of £105m.
As we look ahead to the next 50 years, we remain committed to ending youth unemployment and enabling many more young people to create a better future for themselves.
* In 2024, we were pleased to change our name to The King’s Trust, reflecting our Royal Founding President’s continued dedication to our work.