Dynamics 365 Customer Insights

Customer insights is a Dynamics Platform that provides a data rich customer centric view of what an individual means to your organisation. Customer insights is simple to configure and elevates core Dynamics 365 Customer Engagement functionality to the next level to provide a host of additional benefits.

Key Elements include:

Data Integration: The platform allows businesses to integrate data from various sources, such as customer relationship management (CRM) systems, marketing tools, and other data repositories.
Customer Profiles: Microsoft Customer Insights creates unified customer profiles by combining and enriching data. This helps businesses create a more detailed and accurate representation of their customers.
Segmentation and Targeting: Users can segment customers based on specific attributes, behaviours, or demographics. This enables targeted marketing efforts and personalised customer experiences.
Analytics and Insights: The platform provides tools for analysing customer data, generating insights, and visualising trends. This can help businesses make informed decisions and improve their strategies.
Integration with Microsoft Power Platform: Microsoft Customer Insights often integrates with other Microsoft products, such as Power BI for analytics and Power Automate for workflow automation.