Midland Chilled Foods | Microsoft Dynamics GP



One of the UK’s largest independent wholesalers of chilled, frozen and ambient foods cut costs and streamlined business processes with after moving to Microsoft Dynamics GP. Now Midlands Chilled Foods can focus on enhancing loyalty and competitive advantage.

Customer Success

  • Pricing updates carried out much faster and with fewer errors
  • Over 80,000 customer specific prices brought into the module
  • Order capture has improved radically, including better visibility of stock and order history, order templates, price negotiation facilities and simple catalogue search
  • Inventory Management has improved with the capability to split inventory into manageable sections for regular stock counts
  • Delivery lead time has also improved by three hours in pick, pack, ship cycles



  • The system needed to cope with 40 users managing 1,300 accounts, 2,500 active stock items and more than 450 orders per day with 10 to 100 plus lines per order
  • Midland needed m-hance to overcome restrictions of an old UNIX based system which were beginning to impinge on flexibility and growth



  • Microsoft Dynamics GP covers all the core business applications including financials, sales and purchasing and stock control as well as very strong data access and BI capability
  • Specific m-hance add-on modules being used are telesales, load scheduling, catchweights, and inter-site transfers

“Users now have quicker access to more data, so they can perform their roles in a more informed and personally satisfying way.” - Kieren Briscoe, IT Manager, Midland Chilled Foods

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