Médecins Sans Frontières UK | Dynamics 365 for Nonprofits

MSF is the world’s leading medical aid organisation, dedicated to providing care to people affected by conflict or disaster.

In over 70 countries worldwide, MSF provides both life-saving emergency medical care and longer-term assistance making healthcare services available to the most vulnerable or excluded communities.

To maintain independence, MSF relies on donations from individuals around the world for at least 89.2% of its income.

In order to continue to generate private income, MSF’s goal is to build loyalty by bringing supporters closer to the people that MSF assists and the medical action that private donations make possible – achieved by providing engaging and informative ‘first-hand’ stories direct from their field staff.

With effective and ongoing fundraising a key objective in the delivery of the charity’s mission, the Fundraising team were looking to replace the software system used to manage its donor relationships and donation processing, which had been in place since 2005.